DTC & e-commerce brands
Steady revenue, creeping ad costs, margins thinning quarter by quarter. We rebuild your engine around contribution margin instead of platform vanity metrics, so each new dollar of sales actually lands as profit.
Profit-share growth partnership
Scalifty is a scaling partner, not an agency. We charge $0 upfront, spend 30 days establishing your true profit baseline, then take a pre-agreed share of only the additional profit we build above it. Your existing earnings never touch our invoice.
$0 upfront · 30-day baseline period · 100% of your baseline profit stays yours
Who we work with
Our model only works on businesses that already work. If customers buy, come back, and refer — but growth has gone flat — there is upside to share, and that is the only currency we accept.
Steady revenue, creeping ad costs, margins thinning quarter by quarter. We rebuild your engine around contribution margin instead of platform vanity metrics, so each new dollar of sales actually lands as profit.
Repeat demand exists, yet churn quietly cancels out acquisition. We tighten retention economics first — flows, offers, cadence — because compounding revenue is where a profit-share partner earns its keep.
You are the founder, the media buyer, and the bottleneck. Hand the scaling mandate to a partner whose income depends on getting it right, and reclaim your calendar without writing a monthly check.
A candid filter: we are the wrong fit for pre-revenue ideas, products without repeat demand, or owners unwilling to open their numbers. A baseline is only as honest as the data behind it.
Our process
This is the day-to-day method inside every partnership. The commercial structure it sits within — baseline, sprint, split — is laid out in the next section.
A full teardown of your P&L, funnel math, channel mix, and pricing. We locate exactly where profit leaks out, and rank fixes by how fast they move the number above your baseline.
We rebuild the growth engine in priority order: offer architecture, acquisition system, retention flows, conversion paths. Senior operators do the installing — nothing is handed to a junior pod.
A weekly experiment cadence and a monthly profit reconciliation against the agreed baseline. Winners get more fuel, losers get killed, and the upside gap is measured in writing every month.
How the deal works
Most agencies sell hours. We underwrite outcomes. Here is the full lifecycle of a Scalifty partnership, including the 30-day reflection point where your baseline gets locked.
Send your numbers and your plateau story. We take on a small number of partners per quarter and decline anything where we cannot see a credible path to new profit.
The reflection point. We observe a full month of trading alongside your trailing data and agree — in writing — what the business reliably earns before we change a thing.
Twelve-week execution cycles across offers, acquisition, retention, and conversion. Every experiment is tied to one question: does it add profit above the line we drew together?
Each month we compare profit to the baseline. Everything up to that line is 100% yours, forever. Our fee is a pre-agreed slice of only what sits above it. No upside, no invoice.
Why this structure
The retainer model has a quiet flaw: the agency gets its check whether or not you grow. Flip the payment logic and every incentive in the relationship flips with it.
If the upside never arrives, our invoice reads zero. That clause is the product.
What we take ownership of
Bundles, tiers, anchors, and AOV ladders engineered before media spend scales — the cheapest profit in your business is usually hiding in the offer itself.
Campaigns judged on contribution margin after all costs, never on platform-reported ROAS. Spend that cannot clear the baseline math gets cut the same week.
Flows, campaigns, and win-backs that raise repeat-purchase rate — the quiet engine that makes a profit-share deal compound for both sides.
Structured testing on product pages, carts, and checkout. Each winning variant raises the yield on every visitor you already pay for.
A shared dashboard that reconciles to your books, tracking baseline, upside, and the split in plain numbers. No mystery math at settlement time.
A standing pipeline of hooks, angles, and formats feeding acquisition — refreshed on a fixed cadence so fatigue never gets to eat the upside.
The partners
Jordan structures every Scalifty partnership — the baseline, the split, the exit terms — so neither side can win without the other. After years of watching agencies invoice regardless of outcomes, he built the deal he wished someone had offered him. He still reads every application personally.
jordan@scalifty.comNina runs the operating cadence: weekly experiment reviews, monthly baseline reconciliations, and the shared P&L every founder can open at any hour. Her standing rule is that a partner should never have to ask how things are going. She is the reason they don't.
nina@scalifty.comKwame leads acquisition and conversion across partner accounts, holding every campaign to a contribution-margin hurdle instead of platform-flattering metrics. If spend can't clear the baseline math, he kills it inside the week — because the wasted dollars would have been partly his.
kwame@scalifty.comZero risk to find out
Bring us a proven product and an honest P&L. The baseline period costs you nothing and tells both of us the truth.
Apply to partnerContact
Applications are reviewed by a managing partner, not a pipeline bot. Serious submissions get a straight answer either way.
All email forwards to info@emv.io.
Four lines is enough. We will ask for the books later.